ePrize, purveyor of loyalty and mobile CRM technology, announced the acquisition of Bulbstorm last Friday. Bulbstorm, which offers companies with easy-to-use and easy-to-implement all-screens marketing campaigns that integrate across social properties, mobile apps, and websites, will further enhance ePrize’s customer engagement capabilities. Terms of the deal weren’t disclosed.
ePrize CRM programs and loyalty solutions are used in over 44 countries worldwide, by more than 50% of the Fortune 500 brands, and stellar companies like Coca-Cola, Microsoft, Yahoo!, P&G, AT&T and many others. Bulbstorm itself has worked with brands such as Intel, NBC, and the WWE. These portfolios reveal a match made in heaven for both companies, but even more so for ePrize, which is now at its 4th acquisition in less than 2 years.
“This is the fourth acquisition we have made in the last 20 months to enhance our ability to bring best in class, integrated marketing solutions to our clients and their consumers through both technology innovations, superior creative and analytics,” said Matt Wise, CEO of ePrize. “Bulbstorm has an innovative and flexible technology for creating and deploying multi-screen engagement promotions. Combining this technology with our loyalty, gaming, and mobile CRM offerings creates the most advanced customer engagement solution available in the marketplace.”
ePrize now has over 420 full-time employees across eight offices including New York, Chicago, Nashville, Los Angeles, San Francisco, Phoenix, and Seattle.