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Many clients using mobile couponing see redemption rates as high as 20 percent or more, and some claim their redemption rates from mobile are eight times greater than their emailed coupons. In this webinar, David will discuss the five steps to a successful mobile couponing program: offer creation, unique code generation, distribution, validation and redemption. In addition to laying out the steps, David and Angie will walk through best practices to build a mobile couponing initiative, and talk about new technologies on the horizon.
Location Based Services: Targeting ROI
As smartphone penetration rises and more consumers become aware of this new marketing tactic, the prevalence of geofencing will likely rise. David will speak about using location-based services to deliver ads and coupons to mobile devices. While the long-term value remains to be seen, it's certain that early adopters will see the most consumer engagement.