Coca Cola All-Access Lounge at the 2011 Z100 Jingle Ball
Posted by Melissa Summers on Tuesday, December 27, 2011 in Promotions
Two members of our team were lucky enough to spend last Friday afternoon in the Coca-Cola All Access Lounge at the 2011 Z100 Jingle Ball in the Hammerstein Ballroom, New York City. Lauren and Meredith suited up in coke gear to help consumers enter to win tickets to the coveted event later that evening.
They helped consumers download SCVNGR to their smartphones where they completed challenges to obtain Coke gear and were able to enter for a chance to win tickets.
They also served Coca-Cola, Diet Coke, Coke Zero, and Sprites to hundreds of thirsty consumers.
The day culminated with Lauren and Meredith on-stage to choose the Grand Prize winner of a signed Fender guitar along with 10 winners of tickets to the Z100 Jingle Ball.
The winners were overjoyed and one of the winners had slept outside the event venue to be sure she and a friend were able to attend.
Congrats to our dear friends on the Coca-Cola Brand Team on a successful promotion and the winners on an unforgettable night!
GETTING STREAM