GETTING STREAM
High Stakes Sweepers
Posted by Melissa Summers on Monday, August 22, 2011
Talk around the office has been circling around the TLC show, 'High Stakes Sweepers'. According to TLC, "High Stakes Sweepers tells the stories of five over-the-top sweepstakes fanatics in the country".
We've been discussing the value of these so-called "sweepers" to brands and their marketing and promotion efforts all along. In 2010, Matt Kates, VP, Strategic Services declared emphatically, "Sweepers Are Good"and debunked a few myths about their value. If you'd like to read this white paper in its entirety, access it here.
Top point: Sweepers Are Consumers!
"While it’s true that sweepers have an affinity for playing promotions, they also represent a variety of demographic backgrounds. AND, they are consumers who buy products and services. The chart below profiles demographics of two of the top Internet sweepstakes blog sites. The majority of visitors are college educated and almost 20% earn over $100,000 per year. You’ll see a good mix of men and women, people with and without kids. There is great purchase potential in these consumers."
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Want to talk more about sweepers? Download our white sheet here.