GETTING STREAM
Building the UPS Store's Cardboard World
Posted by Melissa Summers on Wednesday, October 14, 2009
creativity-online.com 10/13/09
By: Ann-Christine Diaz
Doner's Rob Strasberg and Justin Smith on the making of the brand's online adventure.
Doner recently launched Cardboard World online, building out its integrated campaign for The UPS Store starring adventurer Joe Biz. The site takes visitors through all the small business services available at the UPS franchised subsidiary, engaging them in various games and challenges along the way. The project was created entirely in-house at Doner. Vice Chairman/CCO Rob Strasberg and EVP/ECD Interactive Justin Smith describe the creative and technical challenges involved in realizing the site.