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While this article is CPG-focused, the principles apply to all industries. There are a lot of fish in the sea. CPG brands are continually trying to find new ways of making direct and meaningful conne…

We're continuing the Insights With Interns series this week with Theresa White talking about her experience at the Olympic games in London. Theresa just graduated from Madonna University with a degree…

Last year consumer holiday spending reached $475.5 billion, a large amount of business for retailers to grab hold of. We recently combed through hundreds of  ePrize projects from the past few years a…

The 2012 Summer Olympics are here and we’ve been watching how brands are capitalizing on the excitement leading up to (and continuing throughout) the event. Brands like adidas and P&G have spent maj…

This post is written by Bob Marsh, it originally appeared at the Sales Game Blog. You can find Bob on Twitter @bobmarsh5. I came across an interesting blog post the other day about the evolution of …

This post was written by Matt Wise, CEO of ePrize and originally published in Promo Magazine. You may have heard of gamification, a concept that has made some traction this year in various marketing…

Our mobile division, Cellit, recently analyzed nearly 1,200 campaigns for major national retailers and came up with a best practices guide for mobile marketing in the retail industry. This benchmark r…

Our SVP of Mobile, David Wachs spoke with Quick Serve Leader about Cellit ePrize Mobile Solutions' recent appearance at the 2012 National Restaurant Association's Hotel-Motel Show in Chicago. This was…

Our Mobile Solutions team recently published a post highlighting retail campaigns getting it right with SMS mobile marketing. They're sharing 10 excellent examples of brands using SMS to drive donatio…

This piece is written by David Wachs, SVP Mobile/GM Cellit: ePrize Mobile Solutions. You can read more by David at the Cellit blog or find him at Twitter @cellit.I just got back from a whirlwind week…