GETTING STREAMMarketing
Year of Mobile: Mobile-optimized not optional
Posted by Melissa Summers on Feb 22, 2012
By next year 85% of mobile devices will be web enabled (Google) and 62% of adults with mobile phones in the 25 – 34 age range own smartphones. In the 18 - 24 and 35 – 44 age range 54% of mobile ph…
Deliverability: Getting your emails where they're supposed to be.
Posted by Melissa Summers on Jan 24, 2012
This post is written by Matt M., Product Manager on the Product Innovation team here at ePrize. He comes to us from Moosejaw where he climbed mountains, fought a mountain lion* and optimized their m…
3 Innovative Ways Marketers Can Use Google+
Posted by Melissa Summers on Nov 07, 2011
What marketers and brands need to know about Google+.
Consumers are like teenagers: Why multi-channel engagement is key
Posted by Melissa Summers on Oct 05, 2011
Today's post is written by Sara Kowal, Vice President, Innovation. It was originally published at Loyalty 360's State of The Industry Blog. Yep, I said it. Consumers are like teenagers. How in the wo…
What Super Bowl Marketers Missed ... Immediate Conversion
Posted by Melissa Summers on Feb 08, 2011
Super Bowl Sunday. A marketer's dream. The one night of the year when consumers actually DVR a game just to catch the commercials and re-watch the ones they love. We've all been in a room of thirty…
Creativity can be secret sauce to a company's growth
Posted by Melissa Summers on Oct 13, 2010
The importance of creativity and entrepreneurship in Michigan were just some of the topics Josh Linkner, founder and CEO of Pleasant Ridge-based ePrize LLC, discussed Wednesday during his keynote addr…
'Never Been Done Before' Innovations vs. Proven Results
Posted by Melissa Summers on Aug 24, 2010
Raise your hand if you want to be known as the stodgy marketer who never tries anything new. I'm guessing that not many of you are raising your hand right now. Instead, we all want to be known as …
You Must Enter To Win
Posted by Melissa Summers on Mar 18, 2010
It used to be if you wanted to win a lifetime supply of Cheerios or a new car you had to fill out a form with your name and address, send in a specially-marked boxtop or something similar and hope f…
Puerto Rican Consumers, U.S. Advertisers Hit Jackpot
Posted by Melissa Summers on Oct 26, 2009
Revised Regulation Opens Up Vibrant New Promotion Market Citizens Will No Longer Be Excluded from Sweepstakes Participation October 26, 2009, San Juan, PR – Luis G. Rivera Marín, Secretary of the C…
Building the UPS Store's Cardboard World
Posted by Melissa Summers on Oct 14, 2009
creativity-online.com 10/13/09 By: Ann-Christine Diaz Doner's Rob Strasberg and Justin Smith on the making of the brand's online adventure. Doner recently launched Cardboard World online, building …