GETTING STREAM
Coke Collaboration Project: Club Nokia Party
Posted by Melissa Summers on Monday, September 12, 2011
Meredith H. and Lauren G. from the ePrize Coke account were invited to an amazing event last week to celebrate the end of the first phase of the Coca-Cola Global Music: Taio Cruz Collaboration.
This promotion highlights three up and coming artists, consumers learn about each and vote for their favorite. The winning artist will get to record a Coca-Cola version of Taio’s hit song “Higher” and then perform it with Taio live at the Coca-Cola Red Carpet Party at the 2011 American Music Awards on November 20.
An additional sweepstakes, for consumers, offers the chance to win a walk on the red carpet at the AMAs and the chance to live the experience with the winning artist. Sweepstakes entries are earned by exploring the Coke Collaboration Project website, participating in a poll and trivia questions and by downloading free content found by clicking on a "secret bubble".
The first phase culminated September 30th at Club Nokia with the three artists: Christina Grimme, Pacha Massive, and Debi Nova. All had stellar performances and the night ended with Taio singing his hits and some new songs as well.
Consumers also had a chance to attend this party with a partnership from a retail partner.Point of sale messaging at retail partner stores prompted customers to enter via text, bar code or online.Eight winners were chosen to attend a VIP meet and greet with another 1300 winners chosen to see the concert.